Branding – Open Box

Colour Meaning in Branding

openboxd_admin — Sun, 18 Apr 2021 11:31:02 +0000

The colour blue in business branding: blue is perceived as an excellent, reliable colour that can be trusted, linked to the sea and the sky, radiating depth, stability, security,

and intelligence. It helps the soul, relaxes, and slows down the rate of metabolism. A popular colour among financial institutions.

The colour red in business branding: red activates the pituitary gland, an energetic, provocative colour, danger, power, determination, passion, love, and courage. It’s a very striking colour.

The colour green in business branding conveys health, harmony and growth, freshness, calmness, and peace. Spit has healing properties and improves vision. Green has different meanings in its various shades; for example, deep green conveys luxury, while light green conveys calmness.

The colour yellow in business branding: yellow is associated with the sun. Thus, it is associated with optimism, warmth, joy, pleasure and vigour, respect and loyalty. Certain shades of yellow stimulate thought and creativity. The eye notices bright yellow shades before any other colour, a feature well utilized in signage at points of sale. At the same time, excessive use of yellow provokes nervousness.

The colour purple in business branding: Purple is seen as an exciting, sensual, creative, flashy, unique colour, sophistication, spirituality, mystery and the royal family. The purple colour conveys nostalgia, delicacy, and sweetness. Favourite colour to get creativity.

The colour pink in business branding: light pink is perceived as a soft, romantic, sweet, childish, and gentle colour. Dark pink transmits energy, joy, playfulness, excitement, sensuality, warmth, lightness. Recommended colour for fashionable products for women or girls, but not for luxury products.

The colour orange in business branding combines the energy of red and the joy of yellow.

Cheerful colour is associated with abundance, success, joy, fun, vitality, sociability, juice, stimulation, and unique fragrance. Orange increases oxygen consumption in the brain. Works well with food businesses, restaurants, health businesses and beauty salons.

The beige brown colour in business branding: Beige brown conveys simplicity, durability and stability. Natural colour, soft and pleasant. Terracotta brown, a warm earthy colour, rustic, welcoming. Colour is associated with traditional industry due to being similar to the colour of earth.

The colour black in business branding: black is seen as a powerful, elegant, mysterious, brave, classic, heavy, primary, luxurious, and magical colour. It works well with expensive products but can also convey the impression of a rich effect.

The charcoal grey colour in business branding: dark grey is seen as a powerful, professional, classic, expensive, sophisticated, stable, balanced, timeless colour

Silver colour in business branding: silver is seen as a classic, cool, expensive, valuable colour, associated with money (wealth)

The colour white in business branding: white conveys simplicity, cleanliness, and purity, linked to the light of innocence, virginity, safety and cleanliness. The bright white colour catches the eye immediately. Useful in baby and health products.

The branding process

openboxd_admin — Fri, 02 Apr 2021 11:48:56 +0000

Do you want to open a business? Beauty.
Do you have a good, high-quality product, whether it’s a physical product or a service of one kind or another, and you’re sure
you’ll succeed? Excellent
What about your competitors? Are they successful? What do they look like? Why are they successful? What is unique
about them? Is it possible to bypass them just like that?
This is another simple situation because what happens when there are no competitors? How will you market your product? What is he
supposed to broadcast? Who is he addressing? How do you do that?
So that’s it, that’s what we’re here for.

Branding is designed to distill the DNA of your company and make it accessible
to the target audience pleasantly and correctly. So, how do you make it accessible to the target audience? Well, in several ways:
Strategy – in the strategic process, we find main points that comprise all business values. We analyse what each word means at each point and where we want to go. During
the construction of the business branding strategy, we determine what sets us apart, what worldview we
adopt and how we will express it practically and visually.
Visibility – all the visual elements that will be identified with the company, such as: colours, fonts,
careful selection of a photo bank, a particular grid for ads, etc. When we create a rich
and focused visual language and do not scatter, we strengthen the branding presence of our business. Correct visibility
reinforces the brand’s values and worldview.
Differentiation – the so-called USP (unique selling point ). We analyze the industry and find
vital points that distinguish the business from the other competitors in the market. If we do not find anything significant, we can
Think of a move that will move the customer to action by developing a marketing move that will be unique to the business.
Assimilation in the marketing media is an essential part of the business branding process. We
must carefully examine where to advertise and what to present in the advertisement. It is important to advertise in an exact place
that provides a kind of link between the business and its target audience.
Although most people will say that business branding deals mainly with vision words and definitions, we
believe that business branding must include the whole. To reach people not only through words but also through
actions that reinforce everything we want to say.

Logo Design

openboxd_admin — Tue, 29 Aug 2017 08:24:51 +0000

Everyone knows that in today’s world, it is difficult to stand out. Temptations are always there for us, whether we notice them or not. We live in a dizzying time that pulls us in several directions at the same time and makes it difficult for us to concentrate. It is said that the noticeable increase in the diagnosis of “attention and concentration disorder” is a result of the ever-increasing world of temptations in which we live.

In such a world, the importance of differentiation increases many times more than in other periods of humanity. In the current period, people yearn for something exciting and new that will refresh the eye routine that is often tiring in the face of the endless flickers that emerge at us from every corner of the street.

When we come to open a business, we need differentiation. We need the attention of the ordinary people as well as the more senior crowd. We need something unique that will make people recognize our qualities. in what we are That will make them understand that we are unique, different and here for them. Only when we understand the importance of differentiation we move on to the next step in the differentiation process – building a logo that will be identified with our business at every step we take, from now until the invisible future. Building the logo is the main and most important element in the branding phase. Everything is built around the logo.

Building the logo is not a simple matter – we all know one or another logo of more or less successful companies. But have you really looked at what the logo consists of? What does the logo symbolize? What about the font that makes up the company’s name? Does it match the company’s expectations of itself, or of its logo? Does the logo help the company say what it wants?

Avery Smith, former VP of Marketing at Amazon, said that “the logo makes it easier for the company’s marketers to explain what they want to sell” and, in fact, acts as a sales force for them. What he meant to say is not that the logo serves only as a “salesperson” who wants to sell you his merchandise, but a salesman who wants to sell you a worldview. If you look at the beautiful Amazon logo, you can see an arrow that is a kind of smile stretching between the letters A and Z. The smile in the name is to create an immediate positive reaction in the viewer, just as the arrow creates a sense of speed Or, if you like, a connection between the last first letter in the English alphabet.

When designing a logo it is important to be decisive. It is important to understand what you want to say and who the target audience is. It is important to create a memorable icon, special and as different as possible from all the others.

This is not an easy task. In any case, the judgment of whether the logo is good, high-quality or not is mainly measured in retrospect