SHOP DESIGN ATTRACTIVE AND INVITING DESIGN TO INCREASE SALES
The goal of every store, even if it offers many ancillary services, is ultimately to sell. To reach the goal, you can hire salespeople, create advertising campaigns, promotions, benefits, a customer club and more. But another effective and creative way that you may not have thought of, is store design!
The principle is simple: an attractive and visual appearance will draw more and more customers in, to the store, which increases the potential for sales. At the same time, the experience we gained at Open Box over the years taught us that store design also includes branding, differentiation, planning, strategy and practice. So, how do you do it right? We will be happy to share with you a number of fascinating highlights:
Each store is unique
We wholeheartedly believe in the uniqueness of each store. But at the same time, it is hard to ignore the great competition in the various fields and the fact that many stores sell similar goods. Store interior design emphasizes the unique character of the store, as well as the unique character of its customers! Naturally, there are fundamental differences between the design of small and large stores, the design of jewelry stores and the design of clothing stores, the design of containers and the design of luxury stores, the design of a falafel shop and the design of a pizza – and these are just simple and clear examples. Therefore, there is a need to give each store the appearance that suits it, an atmosphere that its customers will enjoy, in accordance with the field in which it deals but with a touch that is unique only to it – so that the interest and curiosity on the part of the functional customers, will come naturally!
Size does not matter
Designing small stores for example – is a big challenge! But if we meet it successfully, we will turn the disadvantage into an advantage and plan and design the store so that a faster shopping experience is possible. If it is about the design of luxury stores, as well as the design of jewellery stores or the creation of clothing stores – we will emphasize the high quality of each and every product – and we will create a pleasant space to stay and improve the service experience! It is extremely important at the start of work to carefully examine the space and its boundaries, as well as the various operations that will be carried out in it each working day.
Designing stores or creating a brand?
You don’t have to choose between design and branding when you can do both! In the design of small or large stores, the design of luxury stores and stores intended for everyone alike, there is a lot of room for branding! As part of the design process, we chose a colour scheme that would match the store, its products, and even the store’s logo. In addition, maintaining a uniform appearance, a relaxed atmosphere and attention to detail, along with the service in the store and the shopping experience, will definitely contribute to the entire branding as well.
Differentiation, planning, strategy and everything in between
An integral part of designing stores with Open Box is our service and professionalism. The final result of our work is of course, a spectacularly designed store. On the way to the goal or destination and together with you, of course, every possible need is answered – planning for a perfect practice, differentiation that will make you stand out in the most flattering way, presenting the goods in a convenient and efficient manner, a strategy for the customer experience and more.
More information on store interior design, small store design, luxury store design, jewellery, clothing and more, as well as container design, explosion design, falafel shop design and a variety of food types – waiting for you now on our website! Welcome to visit!
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