29
Aug
Logo Design
Everyone knows that in today’s world, it is difficult to stand out. Temptations are always there for us, whether we notice them or not. We live in a dizzying time that pulls us in several directions at the same time and makes it difficult for us to concentrate. It is said that the noticeable increase in the diagnosis of “attention and concentration disorder” is a result of the ever-increasing world of temptations in which we live.
In such a world, the importance of differentiation increases many times more than in other periods of humanity. In the current period, people yearn for something exciting and new that will refresh the eye routine that is often tiring in the face of the endless flickers that emerge at us from every corner of the street.
When we come to open a business, we need differentiation. We need the attention of the ordinary people as well as the more senior crowd. We need something unique that will make people recognize our qualities. in what we are That will make them understand that we are unique, different and here for them. Only when we understand the importance of differentiation we move on to the next step in the differentiation process – building a logo that will be identified with our business at every step we take, from now until the invisible future. Building the logo is the main and most important element in the branding phase. Everything is built around the logo.
Building the logo is not a simple matter – we all know one or another logo of more or less successful companies. But have you really looked at what the logo consists of? What does the logo symbolize? What about the font that makes up the company’s name? Does it match the company’s expectations of itself, or of its logo? Does the logo help the company say what it wants?
Avery Smith, former VP of Marketing at Amazon, said that “the logo makes it easier for the company’s marketers to explain what they want to sell” and, in fact, acts as a sales force for them. What he meant to say is not that the logo serves only as a “salesperson” who wants to sell you his merchandise, but a salesman who wants to sell you a worldview. If you look at the beautiful Amazon logo, you can see an arrow that is a kind of smile stretching between the letters A and Z. The smile in the name is to create an immediate positive reaction in the viewer, just as the arrow creates a sense of speed Or, if you like, a connection between the last first letter in the English alphabet.
When designing a logo it is important to be decisive. It is important to understand what you want to say and who the target audience is. It is important to create a memorable icon, special and as different as possible from all the others.
This is not an easy task. In any case, the judgment of whether the logo is good, high-quality or not is mainly measured in retrospect
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